Most of us are familiar with the infamous Crazy Target Lady. She only comes out at this time of the year, during the two month span of November and December. She's the lady who does warm ups pushing shopping carts in stilettos and a red jumpsuit. She's the one who makes her own glitter and is spotting crying hysterically reading the newspaper sale ads. She's the face of the Target-after Thanksgiving Sale and if you don't know who this is, you are clearly missing out.
The woman behind the glitz is Maria Bamford, a comedian and actress from Minnesota. Target first introduced this over the top character during the holiday season of 2009, and the campaign seems to be a pretty big hit. This is the first year where stores have begun to open up as early as 10 pm at night (Wal-Mart) instead of the usual 4 or 5am. The Crazy Target Lady has been a successful way to showcase the excitement of post-Thanksgiving holiday shopping and get even more customers involved in the now late night shopping. As for me, seeing the yearly holiday commercials has become some sort of a staple in the shopping season. Although most shoppers are not as excited as she, the Crazy Target Lady does embrace the spirit of the Christmas season. It is not all about the material things… well maybe just a little bit.
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