Presentation Props

I spent the weekend in Madison and had a nice Saturday afternoon shopping at the small boutiques on State Street.  One display that caught my eye was a store named Shoo (yes, there is also one in downtown Milwaukee).  The shop sold a wide variety of unknown label, expensive shoes in addition to trendy and socially responsible Toms.

The part that got my attention was a large, old-fashioned bike in the front store window.  The store sold "Shoos" and yet attracted college students by having a model of their main method of transportation- bikes.  The same store in Milwaukee has a much different display- simply shoes.  Only because everyone at Marquette, the nearest campus, walks to class.

The advertising technique was interesting because it worked and I did go in and shop.  Since nearly every block in Madison had a bike store, this was their way to stand out by blending in.