While at the local Target store this weekend I walked passed a sign in the food section. The sign help a giant picture of a grilled cheese sandwich and above, said the words "MMM. Toasted Cheese." Immediately, I grabbed my friend and pointed out the sign, wondering what the heck toasted cheese was. Here, it is grilled not toasted.
The sign brought me to an important understanding.. Lingo. If you posted a sign in a Flordia Target that direct customers to the "bubbler," few shoppers, if any, would know what that meant. Similary, in Milwaukee, a sign with a giant grilled cheese sandwich better hold the words "Grilled Cheese."
Keeping in mind the regional dialect is always very important because if advertisers use the wrong words, they may turn off their consumers. Forget about making the sale.
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