Each year Buffalo Wild Wings seems to come out with a new commecial about bringing sports fans together. Usually airing on the typical Sunday afternoon, these ads are aimed at your typical sports loving man. While I love football, the BW3's commercials do not encourage me to go to the bar/grill and eat because I am out of the target audience. Nonetheless, I find the ads highly entertaining and laugh almost every time.
It's a clever idea, that Buffalo Wild Wings has insiders at every sporting event who are able to change the outcome of the game. The absurdity of it is even more comical, as to how the NFL would react if something of the sort were ever to actually occur during a game.
I think that the ads are effective at getting people to go to BW3's. They create a sense of community throughout the sports world, thus enticing people to go watch a game with their fellow fans.
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