While lying on the couch the other night, a familiar song rung through the house. It wasn't one that would be on the Billboard Top 100 list; rather it was from a commercial that I had seen many times before. The song aired during a commercial on AM radio for Lowe's, the home improvement store. Before the narrator even spoke, I knew what it was for and immediately envisioned the commercial of a happy lady dancing around her apartment, sequentially showing her throughout her life.
The power of a simple song brought me to thinking about the company and enabled me to relate to a radio advertisement without words. Bravo, Lowe's!
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