Traditional advertising has gone as far as billboards, television, radio, and most recently, the internet. The new race however, is to think outside of the box. More and more companies are marketing their product through unusual campaigns that are anything but conventional.
The most recent that I had noticed was in my menu at The Cheesecake Factory. When given the menu, I noticed how big and heavy it was... My first response, "They have a TON of food here!" proved to be not completely accurate.
The Cheesecake Factory has become part of a growing number of businesses renting out space for advertising. Their menu, held together by a thick spiral, contained three different advertisements throughout its pages of pastas, entrées, soups, and desserts. The ads varied in their message, but remained on the same placement throughout the menus. Guests would theoretically come in, sit down, and be inclined to buy a certain product from an outside source while deciding on their food order.
Whether or not this tactic has been profiable, I am unsure. I do know however, that our table found the strange placement of ads somewhat comical. We all had been out running around (like most other guests who had come from the mall) and just wanted something to eat; Not perfume.
I found the advertisements to be a waste of time for the companies who purchased the space and thought they concurrently helped The Cheesecake Factory lose a bit of its class.
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